Privacy Policy



Last updated on June 10th, 2020.


We at Avail believe privacy is important. This Privacy Policy describes how AVAIL NV, a Naamloze Vennootschap with registered office at Mechelsesteenweg 271 box 1.1., 2018 Antwerpen, incorporated under Belgian law and registered with the Crossroads Bank of Enterprises under number BE0708.899.160 (“Avail”, “we”, “us”) processes information about you as an identified or identifiable individual (“Personal Data”) when you use our website, app, and other services and benefits offered by us. 

Information We Process About You

We may collect and process different types of personal data depending on which services you use or how you decide to contact us, such as:

Information provided by you. We may collect information provided by you when registering for an account (e.g., name, email, profile picture) or when using our services (e.g., photos and other personal content you share with us or other users, your preferences in relation to brands, product types or styles). 

Information provided by third parties. We may collect information provided by third parties and other partners when you interact with our services, for instance, via social media apps, tools, widgets and plug-ins, including via applications which allow you to share photos and other personal content with us or other users, in order to communicate with us or other users or to personalize services.

Communications with us. We may collect information when you communicate with us or through our platform (e.g., by mail, phone, social media, contact forms or any other medium) about products or services, or other topics regarding our activities.

Cookies and Similar Technologies. We may collect other forms of personal and non-personal data through cookies and similar technologies when you visit our websites, use our app, or interact with our services and tools. The information we collect in this manner may include IP address, unique device identifier, browser characteristics, device characteristics, location, operating system, language preferences, referring URLs, information on actions taken, and dates and times of activity. Note that this information may be necessary for the well-functioning of our website and app and to deliver services and benefits requested by you, including for delivering ads which are relevant to you. See our Cookie Policy for more information. 

We need to collect personal data in order to provide requested services and products to you. If you do not provide the information requested or object to its processing, we may not be able to provide you our services and features of our website and app. If you disclose personal data relating to other people to us or to our service providers in connection with our services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Other Information We Collect

We and our third-party service providers may collect other information in a variety of ways, including:

From you. Information such as your location as well as other information, such as your preferred means of communication, is collected when you voluntarily provide this information.

Aggregated Information. This information does not personally identify you or any other user of our website, app, services or other benefits. For example, we may collect information about click-through rates and use this information to estimate the percentage of users who have a particular preference for certain brands and styles.


Through your browser or device. Certain information is collected by most browsers and devices, such as your Media Access Control (MAC) address, computer type, screen resolution, operating system version, device manufacturer and model and Internet browser type and version.

Through your use of an app. When you download and use our app, we and our service providers may track and collect app usage data, such as your location, or the date and time the app on your device accesses our servers and what information and files have been downloaded to the app based on your device number.

Purposes For Which We Process Personal Data 

We process personal data in accordance with applicable law and for provision, personalization, development, and security of our services, including to: 

  • Provide you with access to our website, app, and other services and benefits;
  • Respond to your requests and inquiries when you contact us;
  • Improve our level of service and your experience, including by delivering shopping personalization and on-site optimization that matches your interests;
  • Enable third parties to provide certain services to us which are necessary for our business purposes;
  • Provide you with relevant marketing communications and personalize your experience by presenting offers tailored to you (e.g. to arrange listings of relevant special promotions, to communicate with you about suggestions and recommendations, to provide personalized advertisements);
  • Conduct customer surveys, market research and satisfaction with our services;
  • Ensure own administrative and quality assurance processes; and,
  • Achieve our business purposes, including for data analysis, audits, researching and developing new products, enhancing our website, improving our services, developing marketing events and identifying usage trends.

We may engage in processing activities to manage our relationship with you, where you provide your consent, to determine the effectiveness of marketing activities and/or because we have a legitimate interest to do so.

We may also process your personal data where required for compliance with applicable laws or regulations, if a law enforcement authority or other government agency so requests, for investigating suspicious, fraudulent or illegal activities; and to protect security and/or your rights or our own rights.



We adopt technical and organizational measures to protect the security and confidentiality of your personal data when processed by us and require our service providers to do the same. These security measures are intended to protect your personal data against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you suspect or have reason to believe that your interaction with us is no longer secure, contact us.

Data Protection Rights 

You have the right to access, deletion, correction, restriction, data portability, withdraw consent, and to object to particular data processing activities including to opt-out from our marketing communications, where provided by applicable law. If you would like to request to exercise your data protection rights, please contact us by sending an email to [email protected]. You can also exercise certain preferences by editing your personal account.

We will respond to your request in accordance with applicable law and as soon as we can. Note that we may have to verify your identity and/or ask you to provide other details prior to granting your request. Also, if you opt-out of receiving marketing communications from us, we may still send you other important information regarding our services and your account. 

You may also lodge a complaint with the data protection authority responsible for your country or region. A list of data protection authorities is available here.

Transfers Outside the EEA

We may transfer personal data we collect about you to countries other than the country in which the information originally was collected and outside the European Economic Area (EEA). Those countries may not have the same data protection laws as yours.

When we transfer your personal data outside the EEA, we will protect that information as described in this Privacy Policy and in accordance with applicable law and subject to specific derogations or transfer mechanisms available under applicable law (e.g., the European Commission's model contractual clauses).

Storage and Retention


We may retain your personal data as long as is necessary for the purposes described in this Privacy Notice, including to comply with legal requirements under applicable law. The criteria used to determine our retention periods include: the length of time we have an ongoing relationship with you and provide requested services to you; whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records for a certain period of time before we can delete them); or in view of our legal position. 

Changes to this Privacy Notice

Development of our website, app, services and benefits, and the implementation of new technologies to improve our service for you may require changes to this Privacy Policy. We therefore recommend that you re-read this Privacy Policy from time to time.

Contact Us

You can reach out to us for general questions on privacy and any other questions regarding this Privacy Policy. We love to hear from you and help in any way we can. Send us an email at [email protected] or contact us at Avail NV, Mechelsesteenweg 271 box 1.1, 2018 Antwerpen, Belgium.